Karl Gerstner: Typographisches Memorandum gehennapress ” To trace the developments

” To trace the developments and shifts in modern typography

The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity—a quality for which it is both criticized and admired

the former director of the Haas’sche Schriftgiesserei

Collected here are fifteen failed attempts at marketing via organic cotton

The authors supplemented Meier’s original work with a genealogy of all the types presented

Karl Gerstner: Typographisches Memorandum gehennapress ” To trace the developmentsThis special issue of Typografische Monatsbltter features 35 pages dedicated to Karl Gerstner and marked the end of his work as a designer and typographer. He was dedicating himself to art. Gerstner wrote that whereas his seminal Compendium for Literates contained theory, the pages of the this memorandum showed those theories in practice. So, very special indeed. And its loaded with old graphic ads and a showing of typographic posters. From the