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[a sewing machine oil label by Max Hertwig] Mags&Zines The undated folder was probably

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Description

The undated folder was probably marketed around 1930 by Van der Burg and Muls

Picture it: A 23-year-old Adrian Frutiger needs to graduate from Kunstgewerbeschule Zürich (University of the Arts in Zurich)

and a protégé of F

Ladislav Sutnar’s Visual Design in Action is one of the most groundbreaking books on modern graphic design

was: “Honors and splendor have no power

[a sewing machine oil label by Max Hertwig] Mags&Zines The undated folder was probablyRekord Treib Oel is the best lubricating oil for every sewing machine because it makes sewing much easier by smoothing the metal parts and prevents any rust and wear. But, more importantly, this is a nice example of work by Max Hertwig (18811975), a German graphic and type designer, and a protg of F. H. Ehmcke. Fun Activity: Look for Hertwigs monogram hidden in the design.

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