IBM Graphic Design Guide + “Revised Packaging Section” TeubelBookplate We first saw this book

We first saw this book in real life at MoMA’s Sophie Taeuber-Arp show sometime during Covid

He designed the book

“found” might be an overstatement

It ends with a handsome set of roman caps that someone should turn into a face if it’s not been done already

This is a card they sent out in 1964

IBM Graphic Design Guide + “Revised Packaging Section” TeubelBookplate We first saw this bookOK. Are you ready? Heres one of the most special things weve ever offered. And its a twofer. The first part is Paul Rands working copy of IBMs graphic standards manual. Its been used, cut up, annotated, and added to. It is a fascinating document and an inspiration that shows incredible attention to detail. Because Rand could not do everything himself, he had to spell everything out in detail to accommodate (as Steven Heller wrote) the designers who