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Artificial Intelligence Marketing and Predicting Consumer Choice : An Overview of Tools and Techniques Pop Up By Author(s):DAVID OGILVY

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By Author(s):DAVID OGILVY

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Artificial Intelligence Marketing and Predicting Consumer Choice : An Overview of Tools and Techniques Pop Up By Author(s):DAVID OGILVYBook Title: Artificial Intelligence Mktg & Predictin ISBN: 9780749479558 By Author(s): STEVEN STRUHL By Publisher: KOGAN PAGE Format: PB The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence

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