Designing Books: Practice and Theory MatterMatter Published in 1935 by the

Published in 1935 by the Research Laboratories of the International Printing Ink Corporation and its subsidiary companies—and designed and illustrated by Rudolph Ruzicka

her work as a printer-for-hire may be less familiar to you

The history of calligraphy and lettering

corporate branding

People needed to be sold on the idea that there was more to see and a reason to see it

Designing Books: Practice and Theory MatterMatter Published in 1935 by theWhen we were planning Katherine Small Gallery, we wanted to carry this book. We couldnt understand why more book designers didnt seem to know about it. Well, we soon found out: Its out of print and stupidly expensive. Were not sure this copy is priced any less stupidly, but let us tell you this: We count our lucky stars that we came across this book so early in our career. Weve turned to it countless times for examples of rational and thoughtful