Ice To The Eskimos: How To Market A Product Nobody Wants,New Kardong OSB What Would We Do Differently

What Would We Do Differently

Special Features Of This Edition *Based On Extensive Teaching Experience *Explains Key Problem Solving Paradigms

Gets All The Glory For Discovering The Light Bulb

It Will Not Be Reviewed In All The 'Proper' Places Or Be Available On Your Local Bookstand

Multidisciplinary Analysis Of Suburban Sprawl Development And Smart Growth Alternatives Within The Contexts Of Culture

Ice To The Eskimos: How To Market A Product Nobody Wants,New Kardong OSB What Would We Do DifferentlyYou. That'S Right. You. You'Ve Got A Problem. You'Ve Got A Product That'S Not First In Its Class. It'S Not Even Second. You'Ve Got To Find A Way To Market That Product. What Are You Going To Do? You'Re Going To Read This Book, That'S What. Let'S Face It. There Comes A Time In The Life Of Every Business When A Product Or Service Does Not Sell Up To Expectations. Maybe Your Product Is Outmoded. Or Hasn'T Been Positioned Correctly. Or Is Competing In A