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Experimental Design With Applications In Management, Engineering And The Sciences,New Boritzer And Sermons And Studies ThatBased On Decades Of Teaching, Consulting, And Industrial Experience In The Field Of Design And Analysis Of Experiments, The Authors Provide An Intuitive Understanding Of The Principles Of Experimental Design And Analysis. The Emphasis Is On The Application Of Experimental Design Concepts In Such Traditional Management And Industrial Engineering Areas Such As Marketing, Operations, Management Information Systems, Organizational Behavior, And Others.