A Journalist'S Guide To Public Opinion Polls,New Philip L. The Preeminent Birdguide Author And

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A Journalist'S Guide To Public Opinion Polls,New Philip L. The Preeminent Birdguide Author AndThis Straightforward Text Provides Journalists, Both Professional And Student, With An Explanation Of The Realities Of An Increasingly Important Facet Of Today'S Precision Journalismpublic Opinion Polling. The Work Aims To Provide The Skills Necessary For Evaluating And Interpreting Survey Results Accurately. After A Brief Review Of The Historical Relationship Between The Press And Public Opinion, The Authors Examine The Polling Environment Today.