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The Japanese Consumer: An Alternative Economic History Of Modern Japan-new Behrendt Every Chapter Contains The WhyBy The Late Twentieth Century, Japanese People Were Renowned As The World'S Most Avid And Knowledgeable Consumers Of Fashion, Luxury And Quality, While The Goods That Embodied Their Tastes And Lifestyle Were Becoming A Part Of Global Culture. Penelope Francks' Book Offers An Alternative Account Of Japan'S Modern Economic History From The Perspective Of The Consumer. Tracing Japan'S Economy From The Eighteenth Century To The Present, She Shows How