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Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New Paul Josef Cordes The Volume'S Six Worldrenowned AuthorsNow In Its Third Edition, This Comprehensive Text Offers A Classroomtested, Stepbystep Approach To The Creative Processes And Strategies For Effective Integrated Marketing Communication (Imc). Blakeman Covers Key Areas, From Marketing Plans, Branding Positioning, And Creative Briefs To Copywriting, Design, And Considerations For Each Major Media Format. Throughout, She Explores Visual And Verbal Tactics, Along With The Use Of Business Theory And