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When The Book Begins
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Guide To Analysing Companies (The Economist),New Harold A. When The Book BeginsIn Today'S Volatile, Complex And Fastmoving Business World, It Can Be Difficult To Gauge How Sound A Company Really Is. An Apparently Strong Balance Sheet And Impressive Reported Profits May Be Hiding All Sorts Of Problems That Could Even Spell Bankruptcy. So How Do You: Know Whether A Company Is Well Run And Doing Well? Decide Which Ratios And Benchmarks To Use To Assess Performance? Work Out If A Company Has Massaged Its Results? Recognize The
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