Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Psychology among the last of the

among the last of the original gods

leaving her with every reason to dislike him

ordinary life takes a more sinister turn

is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of a treasure buried near the Pyramids

Brown challenges everything we think we know about vulnerability

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Psychology among the last of theBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half page ads pull about 70 percent of full page ads; quarter page ads pull about