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How To Do Critical Discourse Analysis: A Multimodal Introduction,New Meathead With Awestruck Humor And DeepUsing A Multimodal Approach Graphic, Vocal, Written How To Do Critical Discourse Analysis Guides Students To An Understanding Of How Language, Power And Ideology Are Negotiated In Visual Communication And Media Texts, From Magazine And Advertising, To Youtube And Music Videos. Authors David Machin And Andrea Mayr Draw On Discourse Analysis, Appraisal Theory, Stylistics And Conversation Analysis To Present A Systematic Toolkit For Doing Language And