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Fashion Marketing, Second Edition,Used Putnam Pub Group Atwood Aims Her Prodigious IntellectA Collection Of International Contributions From Renowned Academics And Practitioners From The Us, Uk, China, The Second Edition Of Fashion Marketing Has Been Completely Updated, Revised And Expanded To Reflect The Major Changes In The Fashion Industry Since 2001 And Covers All Of The Key Themes And Issues Of The Area. Key Themes And Areas Covered Include Globalization, Fast Fashion, Luxury Fashion, Offshoring, Businesstobusiness, Forecasting,