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Digital Strategies: Datadriven Public Relations, Marketing, And Advertising,New Allen L. And Metlife Are All LookingDigital Strategies Explains The Role Of Social Media In Public Relations, Marketing, And Business Decisions. In Plain Language And Engaging Case Studies This Book Lays Out The Strategies, Tactics, Successes, And Challenges Of The Contemporary Media Environment So That Students Learn The Fundamentals Through Practical Examples. It Is Designed To Improve The Readiness Of Students Entering The Field Of Communications And Advance The Readers Understanding