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Ethics in Marketing : International cases and perspectives, 2e ISBN:9781138648098 pain pathways

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Ethics in Marketing : International cases and perspectives, 2e ISBN:9781138648098 pain pathwaysPages: 218, Specialty: Marketing, Publisher: Taylor & Francis, Publication Year: 2017, Cover: Paperback, Dimensions: 174x246x12. 7mm Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable

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