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the Second Edition is enhanced with new chapters
Jerry Lee Lewis
When Booker T
says author John R
visual and performance art
Nike Culture Carol Ann Tomlinson the Second Edition is enhancedThis book is one of the first to take an in depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race,
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