Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street Teen & Young Adult Superhero Comics Winner of the Los Angeles

Winner of the Los Angeles Times Book Prize • National Book Critics Circle Award Finalist • Winner of the Carl Sandburg Literary Award • Dayton Literary Prize Finalist • PEN/John Kenneth Galbraith Award for Nonfiction Finalist • PEN/Jean Stein Book Award Finalist • Kirkus Prize Finalist

From the moment they met

George Ellis Johnson the acclaimed self-made businessman—along with Hilary Beard—reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry

spoiling her

" —Senator Reverend Raphael Warnock

Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street Teen & Young Adult Superhero Comics Winner of the Los AngelesFrom the creator of the iconic hair product, Afro Sheen, and the first Black company to be traded on Wall Street comes the story of multi millionaire George E. Johnson You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced those products? George Ellis Johnson the acclaimed self made businessmanalong with Hilary Beardreveals his inspiring and captivating rise from humble beginnings