Branding for Dummies Monica Dale and further study in a

and further study in a response-oriented format

This book is loaded with information about how to use-and avoid abusing--a long list of conventions

all you need to supply is self-discipline and ample elbow grease to turn even a few grand into millions within a few years

Physical Info: 230 pages

this book sets the standard for all instructional series

Branding for Dummies Monica Dale and further study in aDiscover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want