Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior AUTH-8974895 Jacob Shapiro provocatively discusses the

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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior AUTH-8974895 Jacob Shapiro provocatively discusses theWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed