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ISBN10: 0553419986

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge AUTH-213690 " "The First Editions" appearedArtificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for