Pay in 4 interest-free payments of $49.25 Learn more
Ships within 48 hours · Estimated delivery Aug 26 - Aug 31
This new critical edition makes available a key text that has been out of print for over 50 years
it is your guide to on-the-field excellence
Douglas Turner Ward
the European Commission
Understanding the investor evaluation and screening process
Media Performance Mark W. Edwards This new critical edition makesFrom the author of "Mass Communication Theory", this book offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. It questions what "public interest" means in this context, which criteria are relevant for assessing media performance, how such values are established, and how they can be reconciled with the economic, industrial and audience market contexts. The book is intended for academics
