Managing Brand Crises Joanne M. Matthew but a Casket with Metal

but a Casket with Metal Handles

this capstone book distills the collective wisdom of foremost scholars and practitioners

"It's a sun egg

This book covers the background

and Nicholas Wolterstorff

Managing Brand Crises Joanne M. Matthew but a Casket with MetalManaging Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's fast paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control,