Backpacker magazine's Trailside First Aid William Dragon McFague urges the reader's conversion

McFague urges the reader's conversion from "the arrogant eye" to "the loving eye

He provides a self-contained exposition of basic equilibrium concepts for strategic games: perfect (sophisticated) equilibrium

and concludes with an analysis of network branding practices and appeals to an imagined "red state" audience

The Interest Group Connection's twenty chapters show how organized interests gain that access in Washington

This accessible and affordable introduction to brand management provides an overview of the controversies and debates

Backpacker magazine's Trailside First Aid William Dragon McFague urges the reader's conversionBackpacker's Trailside First Aid assembles for readers an outdoor first aid kit of essential items; soothe bites and stings; deal with hot and cold injuries; wrap sprains, fractures, and dislocated joints; handle backcountry emergencies until professional help arrives. This handy pocket sized guide is 96 pages, includes two popouts, and incorporates color photos, charts, and illustrations as needed throughout the interior.