Zippo Salesman's Rule - New in Box circa 1960's Category_Art The graphic remains crisp

The graphic remains crisp

NOTE: the insert in this lighter is an unfired 1960's clean insert

Box condition is graded separately from the lighter

Please review all photographs carefully for the exact condition of the lighter and packaging

black display tray

Zippo Salesman's Rule - New in Box circa 1960's Category_Art The graphic remains crispZippo Salesman Rule New In Box Unused This tape measure was issued to Zippo salesmen in the 1960's to demonstrate to potential clients how they could promote their own businesses by adding their own logo to this promotional piece. The ruler's graphic reads "Introducing the Zippo Rule" & "The Sales Promotion Way To Sell & Thank Your Customers & Prospects" The Ruler is featured on the cover and within Michael Grimaldi's book "and you thought ZIPPO only