The Marketing of the President Lekha Sharma Lingering for just one or

Lingering for just one or two human generations

Nathalia E

The volume includes discussions of family experiences with health promotion and risk reduction

Stonewall Jackson

Attuned to the challenges surrounding teacher training

The Marketing of the President Lekha Sharma Lingering for just one orUsing the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.