Marketing Theory 3/e Marcelo Amorim service-dominant (S-D) logic

service-dominant (S-D) logic

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Marketing Theory 3/e Marcelo Amorim service-dominant (S-D) logicMarketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up to date examples from global companies such as Pepsi, Amazon and H entirely new