What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth Dey Street Books Author: Martin A

Author: Martin A

covering everything from how to generate blog post ideas to tracking your blog’s success to connecting with other bloggers

Create raving fans who introduce you to their networks

one of the longest and most difficult of the prophetic books

they want to remain at peace in order to secure the economic benefits that enhance long-term power

What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth Dey Street Books Author: Martin AWhat's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G. L. U. E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for WYPG? "In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should