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Key terms identified in the text and defined on the page help reinforce critical concepts
Dimensions: 133x216x28mm
provides a concentrated
decision support
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ISE Contemporary Advertising, 16e** Publication Year:2021 Key terms identified in theSpecialty: Marketing, Publisher: McGraw Hill, Publication Year: 2021, Cover: Paperback, Dimensions: 276x338x24mm This product is the "big version" (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands on approach, depth of coverage, and marketing management emphasis, it is also
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US$ 35.00
