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Dictionary of Marketing Communications Roger Peele and interactive case studies to

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Description

and interactive case studies to provide a rich and multi-perspective learning experience for gaining optimal expertise in effective communication

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Dictionary of Marketing Communications Roger Peele and interactive case studies to"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." Robb Kopp, Babson College "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down to earth

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