"So in real-time, we have experienced in our lifetimes, the impact of knowledge on color perception." A viral moment helped answer an age-old question If you see the dress one way, that doesn't mean you can't change your mind, explained Conway
It's a simple solution that keeps your dress looking as fabulous as ever
Whats happening is a trick of color constancy: your brain tries to adjust for the lighting it thinks it sees, whether that's daylight or shadow, and changes how you perceive the colors

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The researchers further found that, if the dress was shown in artificial yellow-coloured lighting, almost all respondents saw the dress as black and blue, while they saw it as white and gold if the simulated lighting had a blue bias
The dress skimmed the body without touching the skin