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The style was widely imitated and adopted during the Great Depression and, later, World War II, as it struck the perfect balance of being elegant yet economical

Here are some expert tips to help you look your best on a budget

Adobe, the colour experts, also wrote on Twitter that, using their software, the dress is black and blue

Introducing Kova the perfect blend of durability and style

He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.

Crafted in smooth Cartago satin, this mermaid gown features an asymmetrically draped bodice that enhances your natural shape while creating a beautifully sculpted silhouette