Instead of selling to a store, you list your cards directly to players and collectors
Instead, it seems like Wizards adds up the prices of the cheapest version of a card and attempts to make the drop's total value close to the drop's cost (another recent example of this is the upcoming International Women's Day drop, which costs $50 and has about $48 in value based on the cheapest non-foil printing of the cards in the drop)
My Bird Field Guide Volume 1 & 2 The bird field guides, at least Volume 1 was the very first one that I decided that I was going to do and it has been a lot of fun putting it together
For the Sun & Moon collector, Burning Shadows was the first to boom last year
Stonebinders Familiar is, quite simply, the best boy
Use Giant Cape to keep Ninetales in the game longer and Cyrus to keep your opponent from retreating their wounded Pokmon